Thematic analysis is a method for identifying, analysing, and reporting patterns (or themes) within qualitative data, often interview transcripts or text-based data.
Braun and Clarke’s widely used six-phase approach includes: (1) familiarising yourself with the data, (2) generating initial codes, (3) searching for themes, (4) reviewing themes, (5) defining and naming themes, and (6) producing the final report.
Braun and Clarke’s approach encourages reflexivity, transparency, and detailed interpretation of meaning. Virginia Braun and Victoria Clarke are psychologists and qualitative research experts who developed this structured approach to thematic analysis. Braun is a professor at the University of Auckland in New Zealand, and Clarke is based at the University of the West of England, Bristol. Their paper, Using thematic analysis in psychology (2006) helped establish thematic analysis as a distinct and rigorous method. Since then, they have continued to publish widely on qualitative methods, advocating for reflexive and transparent practices in thematic analysis.
To read more about how to conduct a thematic analysis, and to see a worked example, download the FREE document below.
Tom Coster - Psychology 
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